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Providing You with Actionable Insights Through:
- Focus Groups
Telephone focus groups and traditional in-person groups - Individual Interviews
Executives, physicians, B to B, opinion leaders - Surveys
Telephone, mail, on-line, quantitative, qualitative, mystery shopping, mail intercepts - Satisfaction Studies
Customers, clients, members, employees, B to B consumers - Brand Validation
Among internal (employees and and staff) audiences and external (customers and prospects) audiences - Concept Testing
Product testing and marketing messages, e.g. taglines, print ads, TV and radio spots
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Copyright 2006 Zimmerman Marketing Research. All rights reserved. |
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