Lon Zimmerman

has been involved in marketing and marketing research for more than 25 years.  Prior to establishing Zimmerman Marketing Research, he was associated with The Research & Planning Group.  Previously, Lon was a co-founder and executive vice president of Adamson Advertising.  Lon holds degrees from Vanderbilt University and the University of Missouri, Columbia. 

He regularly presents seminars on marketing research throughout the United States and is a frequent guest lecturer at Washington University in St. Louis and St. Louis University.

Lon serves on the Board of Directors of the American Marketing Association-St. Louis, the St. Louis Society of Association Executives, and co-founded the Missouri Chapter of the Qualitative Research Consultants Association, Inc.  He is a member of the Second Wind Advertising Network.  Lon is also a member of the Board of Trustees for KETC-Channel 9, Public Television.